Behind the Lens

About Photos by Lars.

At Photos by Lars., we specialize in crafting bold, story-driven visuals that elevate food and beverage brands. With a focus on dynamic product photography, we help CPG businesses stand out in crowded markets through imagery that captivates and converts.

We believe great photography goes beyond aesthetics—it’s
about understanding your brand’s unique vision and creating
visuals that resonate with your audience. Our process is built on
clear communication, flexibility, and an unwavering commitment
to delivering exceptional results.

Whether you prefer hands-on collaboration or leaving the creative direction to us, we tailor every project to your goals. From virtual shoots to on-location sessions anywhere you need us, our approach ensures a seamless experience and images that make an impact.

At Photos by Lars., we don’t just take pictures. We create visual stories that drive brand recognition, increase engagement , and ultimately boost sales.

Lars Jendruschewitz with cameras outside. He is the founder and creative director at Photos by Lars.
Lars Jendruschewitz, founder of Photos by Lars. outside with his camera.

Hi, I’m Lars

Photography is more than just a passion—it’s how I see and connect with the world. I never planned to become a photographer, but during a family vacation to the Southwest USA, I picked up a camera at my parents’ suggestion. That small moment sparked a creative drive that’s stayed with me ever since.

Over the past nine years, I’ve pursued every opportunity to photograph the world around me. Moving from Germany to Florida gave me endless inspiration—new places, people, and cultures to capture. I explored landscapes, portraits, and food, each genre shaping my skills and perspective. Over time, I found my focus: product photography for food and beverage brands, where creativity meets precision to help businesses stand out.

Now, as a dual major in Advertising Photography and Marketing at Syracuse University, I bring both artistry and strategy to my work. Photography has shaped the way I experience life—it constantly challenges and inspires me. What began as a simple curiosity has become the foundation of my career, and I’m grateful to do what I love every day.

Increase Your Sales with Creative Product Photos